Why Pantone colours keep your branding consistent

Pantone colours are a great way to make sure your branding is kept consistent across all your different media types. Your brand colours must be kept consistent as they are key components of your brands identity. Consumers will recognise your brand colours and begin to associate the colours with your brand whenever they see them.

We work with Pantone colours here at Nutshell as it provides consistency from artwork to print with our products. This is especially essential when creating personalised and bespoke designs. All artwork is created using Pantone colours so the printing department can match the colours printed to the pantone colours used in the design. This makes sure that its the exact colour as prescribed by the customer and each time a designs reprinted its still the same colour.

Pantone has a number of swatch books depending on what your use is. The Pantone colour books contain a large varieties of colour swatches that are each defined by a number to make referencing easy. We use coated or uncoated Pantone swatches for our designs, depending on what material the design is being printed on.